Bosideng “Down Jacket” Spot by Barry Greaves and MPC
October 20, 2021
Bosideng “Down Jacket” Spot by Barry Greaves and MPC
From the team at MPC: “We partnered directly with [Chinese apparel brand] Bosideng to launch a full CGI global commercial, directed by MPC’s Barry Greaves. The aim was to showcase the rigorous 150-step process each jacket encounters before meeting customers. [Read more]
Master & Dynamic “MW08 Sport” by XK Studio
Founders and directors Alexa Sirbu and Lukas Vojir at XK studio in London: “We created a launch campaign for Master & Dynamic’s new MW08 Sport earphones. This consisted of a CGI film and a series of stills that highlight the shatter-resistant sapphire glass and Kevlar case with wireless charging.” [Read more]
Burberry “Open Spaces” by Megaforce and MPC
Building on the success of Burberry’s breakout 2020 holiday ad, Riff Raff directors Megaforce and MPC’s VFX team regroup to conjure more weather-driven extreme dancing while elevating the choreography to magical new heights. [Read more]
Spotify “Anchor Podcast Subscriptions” Brand Film by Oddfellows
From the team at Oddfellows in Portland, OR: “Great podcasts need great listeners. We went beyond explaining how paid subscriptions work to tap into the emotional power of the podcast medium.” [Read more]
ESPN NHL Brand Film by Paul Mitchell and Elastic
Exploring the concept of “what lies underneath the ice”, creative director Paul Mitchell and the crew at Elastic mark the return of NHL games to ESPN (after 20 years) with this ambitious and frosty mix of CG and 2D motion design. [Read more]
Sick Kids “Be A Light” by Mark Zibert and The Vanity
Transitioning from darkness to fearless over two and a half minutes, this new work for Sick Kids hospital directed by Mark Zibert with VFX and post by The Vanity is one of the most rousing and emotional spots you will witness this year. [Read more]
