Reset TV claims their “Letris” formatted TV product “combines the intensity and strategy of Scrabble and the excitement and quick pace of Tetris.” Hmm, not sure I’ll be watching anytime soon but the frenetic CG title sequence by Physalia ranks as possibly the coolest game show open ever. [Watch]
Rimantas Lukavicius and the KORB crew spin their pristine and often startling brand of CG in two very different directions for Gucci and Nike.
GUCCI (above): “Inspired by journeys to exotic lands, the new Gucci Oud fragrance features an inventive blend of traditional Eastern ingredients. Natural oud is tempered with pear, raspberry and saffron along with other evocative essences for a sensual and modern fragrance, for him as well as for her.”
NIKE: “After 27 years the new Lunar1 continues it’s tradition to bring performance and design in a perfect combo. Supported by the ever-changing patterns of 2400 fluorescent lights, the new design is revealed in the rocky desert.”
Elastic director Andy Hall helps mark today’s anniversary of 9/11 with this understated CG treatment of a children’s poem developed by BBDO and narrated by Whoopi Goldberg for the 9/11 Memorial and Museum. [Watch]
LA-based British ex-pat director/designer Simon Clowes, Prologue veteran Ilya V. Abulkhanov and the Prologue crew instill the characters in this opening for Bungie’s Destiny game with a believable warmth and vulnerability rarely (if ever) seen in the CG cinematic genre. [Watch]
Ever wish you could control your espresso machine with your iPad? Me neither, but you may be tempted after seeing this seductive product demo for Saeco’s flagship model, the GranBaristo Avanti. Designed, directed and produced by PlusOne in Amsterdam thru Iris Worldwide. Music and sound design, ParkStudio. [Watch]
Buck breaks out their full toolbox including “clay, spray paint, wood, lasers and a sprinkle of lolcats” to create this bright and brisk online video for onwardinternet.com (aka the internet suggestion box) thru digital agency Possible. [Watch]
