Converse “Renew” Brand Film by FutureDeluxe
Andrew Jones, Founder/ECD at FutureDeluxe in London: “In recognition of Earth Day, we collaborated with Converse to create a launch film and key visuals for all the new colorways of the latest addition to the Converse Renew lineup: The Chuck Taylor All Star Crater Knit.
“The new Chuck Taylor – All Star Crater Knit, is another in the Converse ‘Renew’ series. Made from recycled plastics and materials, we helped tell the story of the brands ongoing pursuit of re-engineered to renew!
“The new Chuck Taylor All Star Crater Knit and Chuck 70 Knit are lightweight and breathable, with distinctive details like translucent midsoles and flecked outsoles made with 12% recycled rubber scraps from the footwear manufacturing process.
“Reductively designed, they’re made with at least 25% recycled content by weight to bring us closer to a zero-waste future.”
Audio: Zelig Sound