Dada Projects & MOX Keep it Soft for Swatch SCUBAQUA

In their latest work for Swatch, London CG motion house Dada Projects and creative agency MOX plunge into a playful and tactile underwater fantasy for the brand’s SCUBAQUA 2026 collection.

Christina Worner, founder at Dada Projects: “This campaign, which included anamorphic experiences in Times Square and Hong Kong’s Mira Place, was an opportunity to reimagine the underwater world, not just as a backdrop, but as a living, expressive character in its own right.
 

This campaign was an opportunity to reimagine the underwater world, not just as a backdrop, but as a living, expressive character in its own right.

 
“Houdini simulations enabled us to create intricate slow-motion water dynamics, enhancing texture, rhythm, and natural energy throughout the campaign.

“Working with MOX London and Swatch gave us the creative freedom to blend high-end CGI with a sense of play and storytelling, crafting something immersive, joyful, and visually rich.”
 

Images

 
A purple and white striped Swatch wristwatch floats underwater among vibrant pink and purple jellyfish, with a blue background creating an ethereal, dreamy ocean scene inspired by Dada Projects. Frame from Stash Magazine article.

Close-up of the intricate golden gears and hands of a luxury watch, showcasing detailed craftsmanship and mechanical components in warm lighting—a timeless piece reminiscent of Swatch precision. Frame from Stash Magazine article.

A close-up of a white, ridged MOX knob with an embossed S logo, attached to a shiny blue metallic surface from Dada Projects, with water splashing on the left side. Frame from Stash Magazine article.

A close-up side view of a green and white Swatch wristwatch underwater, surrounded by floating jellyfish in a blue ocean background. Frame from Stash Magazine article.

An orange and white Swatch wristwatch with a transparent face is displayed underwater, surrounded by floating jellyfish in a blue aquatic background. Frame from Stash Magazine article.
 

Credits

 
Client: Swatch

Creative Agency: MOX

Production: Dada Projects
Director: Dada Projects

Sound: Brother Music