In their latest work for Swatch, London CG motion house Dada Projects and creative agency MOX plunge into a playful and tactile underwater fantasy for the brand’s SCUBAQUA 2026 collection.
Christina Worner, founder at Dada Projects: “This campaign, which included anamorphic experiences in Times Square and Hong Kong’s Mira Place, was an opportunity to reimagine the underwater world, not just as a backdrop, but as a living, expressive character in its own right.
This campaign was an opportunity to reimagine the underwater world, not just as a backdrop, but as a living, expressive character in its own right.
“Houdini simulations enabled us to create intricate slow-motion water dynamics, enhancing texture, rhythm, and natural energy throughout the campaign.
“Working with MOX London and Swatch gave us the creative freedom to blend high-end CGI with a sense of play and storytelling, crafting something immersive, joyful, and visually rich.”





Client: Swatch
Creative Agency: MOX
Production: Dada Projects
Director: Dada Projects
Sound: Brother Music