Permanent Collection

FutureDeluxe & Ferrari Set Sail at Milan Design Week

Posted on Sunday, May 3, 2026

FutureDeluxe dropped this livery film for Ferrari’s new Hypersail at Milan Design Week 2026, showcasing the 100-foot experimental racing prototype that merges the brand’s Formula 1 prowess with advanced maritime technology.

Raj Davsi, ECD at FutureDeluxe: “We approached Hypersail as an innovation project first. Using R&D at the core, we had to invent the visual language for a vessel that didn’t exist, testing how light and motion could express a new kind of performance. The speed, the fluidity, the sound — everything had to feel like it was designed, not assembled.

“We had to invent the visual language for a vessel that didn’t exist, testing how light and motion could express a new kind of performance.”

“Hypersail is a vessel that fuses advanced foil technology, integrated solar energy, and decades of motorsport engineering philosophy, our task was to communicate all of this with precision and cinematic weight, before the boat had even been built.

“Scale became a critical storytelling device. Pairing Hypersail with the Ferrari WEC [World Endurance Championship] car, we drew the direct lineage between track and water, grounding the vessel in Ferrari’s performance DNA while emphasizing its sheer size.

“Speed, meanwhile, was expressed through editorial structure: rapid high-frequency cut sequences contrasted with expansive, controlled shots, creating a rhythm that reflects both precision engineering and raw performance.”

Images

A futuristic, sleek Hypersail boat with large curved supports and propellers is shown head-on in dramatic lighting at Milan Design Week, casting shadows on a smooth surface below. Frame from Stash Magazine article.

A top-down view of a sleek, modern yellow and black Hypersail boat with streamlined design, prominent outriggers, and aerodynamic features set against a neutral background—perfect for Milan Design Week. Frame from Stash Magazine article.

Close-up of shiny yellow letters on a dark surface, illuminated by diagonal bright orange and yellow light streaks, evoking a dynamic and futuristic effect inspired by the energy of Milan Design Week. Frame from Stash Magazine article.

A sleek, modern yacht with a black hull and bold yellow accents—Hypersail’s latest design—viewed from the front. Dramatic lighting highlights its glossy surface and futuristic style, reminiscent of innovations shown at Milan Design Week. Frame from Stash Magazine article.

A sleek black sailboat with yellow accents, featuring the word Ferrari in bold yellow letters on the sail, set against a gradient blue background. The Ferrari Hypersail showcases hydrofoils and modern design details inspired by Milan Design Week. Frame from Stash Magazine article.

Credits

Client: Ferrari

Production: FutureDeluxe
Director: FutureDeluxe
ECD: Raj Davsi
CD: Ben Black
Art Director: Martin Cusano
EP: Svet Lapcheva
Producer: Gustavo Ferolla
Producer Cover: George Cooper
CG Lead: Liam Henderson
CG Artist: Martin Salfity, Ziyad Abahussin, Dego Sebastian, Yoritomo Shoji, Damien Patie-Pelicaut
Head of Global Production: Caleigh Illerbrun
Production Director: Ellis Garrod
Resource Co-Ordinator: Sophie Marples
Modeling/Asset Prep: Maurice Jochem
Retoucher: Marianna Peroulaki

Grade: Harbor
Colorist: Alex Gregory
Head Of Color Production: Charlie Morris
Color Producer: Sarah Banks

Audio: Group Project

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Ferrari, FutureDeluxe, Harbor, Raj Davsi