Hyundai “On to Better” by Sebastian Strasser and The Mill

The Mill team weaves both invisible and dreamlike VFX into Anorak director Sebastian Strasser’s stylish and stylized narrative of a car designer’s quest for perfection in this spot for Hyundai’s family of electrified SUVs.

Serious VFX fans will recall Sebastian Strasser as the director of the spectacular “Add Power” Vodafone spot.
 
Hyundai On to Better e-SUV commercial by Sebastian Strasser and The Mill | STASH MAGAZINE

Hyundai On to Better e-SUV commercial by Sebastian Strasser and The Mill | STASH MAGAZINE

Hyundai On to Better e-SUV commercial by Sebastian Strasser and The Mill | STASH MAGAZINE

Hyundai On to Better e-SUV commercial by Sebastian Strasser and The Mill | STASH MAGAZINE
 
Agency: INNOCEAN Worldwide Europe GmbH
CCO: Gabriel Mattar
Head of TV: Fabian Barz
Executive Creative Director: Ricardo Wolf
ACD: Jose Gomez (Art), Pedro Lourenco (Copy)
Account Director: Sven Kuebler
Art Director: Bianca Heusch, Gonçalo Martinho
Creative Director: Igor Karpalov

Production: Anorak Film
Director: Sebastian Strasser
Executive Producer: Catherine Baikousis
Producer: Björn Krüger-Levy
Post Production Producer: Björn Krüger-Levy, Linn Kohlmetz
Director of Photography: Linus Sandgren
Production Assistant: Juliette Valone, Paulina Deutmeyer

VFX Creative: The Mill
Creative Director: Dan Williams
VFX Supervisor: Stefan Susemihl
On Set Supervisor: Laurent Giaume
2D Lead Artist: Stefan Susemihl
3D Lead Artist: Dave Hempstead
2D Artist: Theajo Dharan, Neil Alford, Thiago Dantas Lima, Peter Atack, Charles Dockerill, Matt McDougal, Rafael Vormittag, Greg Spencer, Laique Quraishi, Prajeesh E, Arun Kumar, Rahul Bhardwaj, Pushpendra Singh Bhadaur, Jhoshidh T, Rahul Kumar Rana, Samarendra Lenka, Hanuma Hanumath, Prasad Kondepi, Pradeep Kumar Rawat, Anuj Bhandari, Mahesh Ravila, Dilipan J
3D Artist: Mark Greyvenstein, Marta Carbonell, Kieran Jordan, Kieran Russell, Kate Gabriel Ova, Carlo Carfora, Evelina Dalin, Roman Vrbovsky, Vicky McIntyre, Vaklav Cizkovsky, Sudhir Verma, Girish GR, Bhavesh Budhkar, Dinesh B, Anil S
Finish Artist: Tom Freeman, Dave Wishart
Matte Painting: Andrew Brooks, Rainer Stolle, Scott McInnes, Aurelien Ronceray Peslin
Design: Sam Singleton, Matthew Campbell

VFX Production: The Mill
Executive Producer: Justin Stiebel, Clare Melia, Misha Stanford Harris
Producer: Imogen Pai
Production Coordinator: Stevie Sapiano, Hannah Jarrold

Color: The Mill
Colorist: Alex Gregory
Colour Assist: Megan Lee, Rory Leighton

Sound: Basis Berlin
Sound Engineer/Designer: Ansgar Frerich

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