In the right hands, the superpower of digital visual effects allows the impossible to be recast as reality. When thoughtfully integrated with live-action to support (rather than upstage) the narrative, the results can be magical. [Watch]
Disguised as a Disney animated feature trailer, this holiday spot for German grocery retailer Edeka – by Anorak director Christopher Riggert and the animation/VFX team at The Mill – packs a powerful environmental message. [Watch]
The Mill team weaves both invisible and dreamlike VFX into Anorak director Sebastian Strasser’s stylish and stylized narrative of a car designer’s quest for perfection in this spot for Hyundai’s family of electrified SUVs. [Watch]
Oslo VFX veterans Gimpville stuff a full range of emotions into the plush star of this spot for airport express train service Flytoget, directed by Harald Zwart at Motion Blur for Norwegian agency Anorak. [Watch]
At the PromaxBDA conference in June, I lead off my annual State of Design session with a 60-second mini-masterpiece of character and VFX called “You’re alive. Do you remember?” created by Berlin agency Heimat for European DIY superstore chain Hornbach. [Watch]
