I-réel Launches the UR-120 Watch for URWERK

I-réel, the Paris creative digital agency that created these beautiful films for Ulysse Nardin earlier this year is back with more lovingly rendered luxury Swiss watch action, this time for URWERK’s UR-120.

About the watch: “The UR-120 is a new stage in the constant mutation of the URWERK species. The idea was to go in a thinner, smoother, more elegant direction. To do that, we redesigned the entire satellite system. Each satellite is now made of two sub-elements to make it thinner, easier to read and give it unprecedented fluidity.”
 
URWERK UR120 Launch Film Ireel | STASH MAGAZINE

URWERK UR120 Launch Film Ireel | STASH MAGAZINE

URWERK UR120 Launch Film Ireel | STASH MAGAZINE

URWERK UR120 Launch Film Ireel | STASH MAGAZINE

URWERK UR120 Launch Film Ireel | STASH MAGAZINE
 
Client: URWERK

Production: I-reel

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