Blinkink director Katy Wang and the NY Times’ T Brand Studio make the case for combatting textile waste in this animated work highlighting the ongoing sustainable fashion initiatives of US apparel brand Eileen Fisher.

Katy Wang: “I was really excited when T Brand got in touch with me because sustainability in the fashion industry is something I’ve become increasingly aware of over the last few years, and it was great to be able to make something that supports this cause.

“Eileen Fisher hadn’t really delved into animation before and they were keen for me to work in my own style, which I really appreciated because it was new territory for them and my style is maybe not what you’d expect from their typical branding.

“So I got to have a lot of fun with characters and colors, trying to make it as playful and engaging as possible whilst still delivering a clear message about waste in the fashion industry.”
 

Client: Eileen Fisher

Agency: New York Times
Creative Director: Adam Loeb
Executive Producer: Deanna Urciuoli

Production: Blinkink
Director: Katy Wang
Executive Producer: Bart Yates
Producer: Rosanna Morley
Production Assistant: Will Kay
Script Development: Gabriel de Bruin
Storyboard: Jacob Merrick Wolf
2D Animator: Sheetal Thankey, Hannah Lau-Walker, Bianca Beneduci
2D Animation Assist: Kat Michaelides, Lois de Silva
Compositor: Tom Fisher

Audio: Cypher
Creative Direction/Sound Design/Mix: John Black
Music: John Poon

Voice over: Kemah Bob
Recording: Wave Studios, London