Korb Constructs the LeBron 17 for Nike

Working direct with Nike Brand Design, Rimantas Lukavicius and his Korb studio in Vilnius, Lithuania, construct a pristine robot fantasy around the company’s latest addition to the LeBron line of footwear.

KORB founder and CD Rimantas Lukavicius: “We wanted to stand out since robotics is so widely used in media. That said, it had to look convincing, therefore the designs needed to look somewhat familiar.

“Also since we were asked to create a clean white space, we wanted to find a way to introduce a human touch: the details like the scientist, chairs, and shoeboxes came into play for this reason.”

Client: Nike
Agency: Nike Brand Design

Director: Korb
Production/post: Korb
Color grade: Faith Millin

Sound Design: Echolab