Lobo Rolls Out “The Unlikely Hero” for Interface
Veteran motion masters Lobo and US agency 22squared enlist giant robots and an intrepid young girl to announce the latest environmental initiative from Atlanta carpet giant Interface, Inc. in this sweeping and emotional two-minute animated opus.
From Interface: “More than 20 years ago, we set an audacious goal for our company: to have no negative impact on the planet by the year 2020. Our Mission Zero®. There was no roadmap to follow. But we had a collective optimism, an entrepreneurial hunger, and a willingness to test, tumble and try again.”