Creative directors Alex Mikhailov and Max Chelyadnikov at Loop: “The next piece in our ongoing collaboration with Adidas, this time for the new Harden shoe line.

“Keeping the overall aesthetics the same, we focused on the V6’s unique key features, adding a bit of the athlete’s personality to the action as usual – by making things more playful and art-driven at the same time.


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Сlient: Adidas

Production: Upperline
EP: Zach LaPlante

Animation: Loop
Director: Loop
Creative Director: Alex Mikhailov, Max Chelyadnikov
Art Director: Alex Mikhailov
CG Supervisor: Max Chelyadnikov
Design: Alexander Eskin
3D Animation Lead: Dmitriy Paukov
FX TD: Artemy Perevertin, Alexander Eskin
3D Modelling: E.D.Satan, Dmitriy Paukov, Alexander Eskin, Filipp Gorbachev
Lighting: Filipp Gorbachev, Alexander Eskin, Max Chelyadnikov
2D Animation: Mikhail Ivanov
Compositing: Max Chelyadnikov

Sound: Zelig Sound