Meet the Monsters of Toyota’s “Drive Happy Project”

Australian visual effects and post shop Alt.VFX show off their CG creature craft in this spot for Toyota New Zealand featuring furry manifestations of the top five frustrations facing new car buyers.

Produced by Robber’s Dog Films thru Saatchi & Saatchi New Zealand, the spot highlights Toyota’s “Drive Happy Project,” which aims to “change the way people buy new cars, forever.”
 
Alt.VFX Toyota Drive Happy Project | STASH MAGAZINE

Alt.VFX Toyota Drive Happy Project | STASH MAGAZINE

Alt.VFX Toyota Drive Happy Project | STASH MAGAZINE

Alt.VFX Toyota Drive Happy Project | STASH MAGAZINE

Alt.VFX Toyota Drive Happy Project | STASH MAGAZINE

Client: Toyota
Agency: Saatchi & Saatchi New Zealand
Production: Robber’s Dog
VFX Animation/VFX: Alt.VFX
End-frame graphics: Assembly Ltd. GFX
Sound Design: Franklin Rd
Music: Turning Studios
 
 

http://www.altvfx.com/

Comments are closed.