Thanks to the scale and emotion of this Toyota spot from director Rune Milton (with VFX by Copenhagen’s TGBVFX and Mikael Balle VFX), UK teen Lilly Rice’s quest to boost the profile of WCMX (wheelchair motor cross) just leaped into the mainstream. [Read more]
Australian visual effects and post shop Alt.VFX show off their CG creature craft in this spot for Toyota New Zealand featuring furry manifestations of the top five frustrations facing new car buyers. [Read more]
If you’re ready for a break from advertising’s peak holiday cuteness, this post-apocalyptic adrenalin-fest from director Rodrigo Valdes and Barcelona VFX house Furia Digital for Toyota should do it. [Read more]
The ongoing struggle to find a work/family balance charges way over-the-top in this action-packed tale of heroic parents and their sympathetic Toyota perfectly complimented by Edith Piaf belting out “No, I do not regret anything,” from 8com director Josh Frizzell and Sydney VFX boutique Fin Design. [Read more]
Clever combination of motion control and CG from director/CD Michelle Dougherty and the Imaginary Forces crew highlighting Toyota’s hybrid technology and new Fuel Cell Vehicle thru agency DentsuBos.
Take a peek at the shoot and post process below:
More of a pre-lobbying volley for hydrogen-powered vehicles than a proper automotive spot, this all-CG work for the new Toyota FCV (the world’s first production car to run on a hydrogen fuel cell) was directed by ATYP in Brighton with post and animation handled by London’s current go-to shop, Analog.
ATYP: “The brief called for simplicity, elegance, and sophistication whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car.
“Our response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
“The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.”