Bella Signs Directors Ambient Press for US Representation
November 24, 2025
The latest in their decade of work for grocery retailer IGA, this new Christmas spot from the animation team at Shed in Montreal pushes all your food and family buttons as it elevates moms to theie rightful status as holiday superheros.
Caroline Duhamel, director of marketing communications at IGA: “Every year, we eagerly await the moment to unveil our holiday tale, a cherished tradition for local families and IGA grocers.
“This new edition is a tribute to all those loved ones, those holiday heroes, who bring magic in our childhood hearts and left us with unforgettable memories.”
“Based on the theme of mutual support, this new edition is a tribute to all those loved ones, those holiday heroes, who bring magic in our childhood hearts and left us with unforgettable memories that we cherish, especially through family recipes cooked and enjoyed together.
Quentin Fachon, copywriter at Sid Lee: “You can be a force of nature in the kitchen, but even the strongest need a break. The magic of Christmas doesn’t rest on one pair of shoulders alone; it’s meant to be shared. That’s what we wanted to highlight this year.”
Client: Sobeys
Agency: Sid Lee
EP: Ariane Rondeau
Producer: Elisa Hernandez, Julie Lorazo
Coordinator: Rosalie Savard
ECD: David Allard
CD: Alexandre Pellerin
Art Director: Francis Lévesque, Jeremi Frenette
Graphic Designer: Patricio Bouey
Copywriter: Quentin Fachon, Thomas Vallières
Production: Shed
Director: Quentin Fachon, François Hogue
EP: Renaud Coté
3D Lead: François Hogue
Producer: Catherine Gaucher
Coordinator: Naomi Jeanneteau, Ahlame Hafid
Character Design: Simon Takerkart, Amber Kenneson, Benjamin Hayte
Editor: Nicolas Dupont, Steve Lambert
Storyboard Artist: Jean Lacombe
Set Designer: Sophie Le Blanc, Maude Côté
Stylist: Yu-Han Wang, Olavo Chagas, Sophie Le Blanc, Alicja Cygan, Florence Blain
Rigging: Danilo Pinheiro, André Rüegger, Caio Hidaka, Saul Almeida
Post/VFX: Shed
Colorist: Benoit Côté
Concept Artist: Philippe Langlois, Nicolas Cloutier, Katty Maurey
Modeling: Gabriel Nunes de Oliveira, Sarah Seguin, Jérémie Roy, Sarah Seguin, Cécile Roussel-Dupré, Sophie Le Blanc, Olavo Chagas
Philippe Morel
Animation Director: Faustine Bobée
Animation: Gaston Otero, Jake Sandercock-Brown, Jean-Leny Sole, Pratik Purkayastha, Jonathan Edwards, Victor M. Perez
FX Artist: Maude Côté, Mathieu Goulet-Aubin, Gabriel Monette, Simon-Pierre Légaré, Alicja Cygan
Matte Painting: Xavier Bourque
Lighting: Valérie Charbonneau, Eduardo Velasquez, Laura Gerlier, François Therron, Jeremy Loiselle-Lefebvre
Technical Director: Samuel Bissonnette, Mathieu Goulet-Aubin
Technologist: Jean-Philippe Haineault
Music/Sound: Rodéo Fx Audio
Sound Designer: David Beaulieu
Arranger: David Beaulieu
Music Producer: Mélissa Roux
