Discord “Sticker Loop City” by Yeah Haus
October 15, 2021
IGA “Made With Love” by Chloé Robichaud and SHED
Canadian director Chloé Robichaud and a remote crew of 45 designers, animators, and artists at SHED in Montreal pull all your available heartstrings in this gentle holiday spot for grocery retailer IGA thru Sid Lee. [Read more]
Digital Kitchen Opens “Helstrom” for Hulu
What would your childhood drawings look like if dad was a possessed serial killer? The LA Digital Kitchen team stabs at the answer with these titles for Hulu’s take on the Marvel Comics characters Daimon and Satana Helstrom. [Read more]
IGA “Inseparables” Celebrates Food and Friendship
The Montreal and Paris studios of Mathematic united 40 artists under director Bertrand Bey for six months to crarft this tear-inducing holiday film celebrating food and friendship for Canadian grocery chain IGA thru agency Sid Lee. [Read more]
The Story of a Little Number that Could
Toronto design and motion studio Polyester layer non-stop action and ambitious transitions onto a brisk script from SID LEE copywriter Egin Kongoli in their in-house tribute to the many facets of the number 7. [Read more]
Behind the Scenes on Ubisoft’s “Steep. Create Your Ride”
Here’s how London VFX hot shop Analog conjured all the frosty magic in the “Create Your Ride” spot for Steep, Ubisoft’s open-world game, where players snowboard, ski, wing suit, or paraglide, through spectacular mountain terrain. [Read more]
Behind the Scenes with MPC on Assassins Creed, Black Flag: “Defy”
MPC won the only VFX Film Craft Gold Lion handed out at Cannes this year for this complex and ambitious :90 Assassins Creed, Black Flag: “Defy” spot directed by Adam Berg at Stink thru the Sid Lee agency in Paris. Have a look at how MPC’s VFX team, led by Franck Lambertz and Fabian Frank pulled it off, then watch the finished spot below.
