Natalie Labarre’s Beautiful Brand Film for the LLS
Hornet director Natalie Labarre conjures a detailed and dreamlike “representation of what it’s like to have your life fall apart” after a cancer diagnosis in this compassionate brand film for the Leukemia & Lymphoma Society.
From Hornet: “LLS is the largest nonprofit dedicated to creating a world without blood cancers. For this particular initiative, they wanted to spread awareness about their patient support services, in particular, how LLS Information Specialists can help people deal with ‘the moment after the moment’ of a cancer diagnosis.
“The film that Natalie and her team of five ultimately created is a beautifully-illustrated 2D animation, all done digitally with a small amount of hand-drawn textures to add a warm quality.
“Cancer is never an easy subject to cover. But Natalie’s work brings with it a stoic, hopeful composure and warm sensibility that recognizes the world-shaking difficulty of that moment when you learn you have cancer, and confronts it with a determined air of optimistic fight — which is a style completely in line with the LLS mission and motto: Beating Cancer Is In Our Blood.”
Client: Leukemia & Lymphoma Society
Director: Natalie Labarre
Executive Producer: Hana Shimizu
Development Producer: Kristin Labriola
Producer: Matt Creeden
Lead Animator: Sami Healy, Sara Litzenberger
Animator: Josh Brennan, Tyler DiBiasio, Ty Enos, Natalie Labarre, Seongjin Yoon, Hazel Zheng
Lead Compositor: XiaoXiao Tang
Storyboard Artist: Natalie Labarre, Sara Litzenberger
Character/environment Designer: Natalie Labarre
Production Coordinator: Riley Spencer
Editor: Anita Chao