Precision Meets Emotion: theoutpoint Revs Up the “Jetstream” for General Electric

CD Oleg Lyakhov and theoutpoint team make their Stash debut with this spec brand film for GE, using a jet engine “to explore forms of engineering as art and highlight its beauty and strength through light and shadow.”

Oleg Lyakhov in Bali, Indonesia: “We created the piece after noticing a lack of emotionally driven motion design in the world of engineering visuals. Most content felt overly technical or dry, so we wanted to explore what happens when precision meets emotion — when engineering is visualized as something almost alive.
 

“The jet engine becomes a symbolic core around which forces of motion, data, and energy spiral, visualized through simulations and design-driven sequences.”

 
“From a creative point of view, we went into abstraction and metaphor rather than literal machinery. The jet engine becomes a symbolic core around which forces of motion, data, and energy spiral, visualized through simulations and design-driven sequences.

“The challenge was to express something invisible — like airflow and innovation — in a way that feels, beautiful, and fast. We built everything in Cinema 4D and Houdini, focusing on airflow, motion, and abstract energy systems, with Redshift helping us through look development.”
 
 
General Electric Jetstrem spec brand film by Oleg Lyakhov theoutpoint | STASH MAGAZINE

General Electric Jetstrem spec brand film by Oleg Lyakhov theoutpoint | STASH MAGAZINE

General Electric Jetstrem spec brand film by Oleg Lyakhov theoutpoint | STASH MAGAZINE

General Electric Jetstrem spec brand film by Oleg Lyakhov theoutpoint | STASH MAGAZINE

General Electric Jetstrem spec brand film by Oleg Lyakhov theoutpoint | STASH MAGAZINE
 
Production: theoutpoint
CD: Oleg Lyakhov
CG Artist: Alexey Derzhavin

Sound designer: Aaron Graham