Redefining Dark in a “Chocolate World”

Death and dismemberment don’t rank high on the list of confectionery ad strategies but in the hands of Wieden+Kennedy São Paulo and the animation crew at LOBO, the macabre melts into the ridiculous and that is a welcome thing.

The campaign for Mondelez’s Lacta 5Star chocolate bar includes six spots. Here are my three faves:
 
“Ski”


 
“Garage”


 
“Astronaut”


 
Client: Mondelez

Agency: Wieden+Kennedy São Paulo
Executive Creative Director – Renato Simões, Eduardo Lima
Creative Directors –
Head of Art – Bruno Oppido
Copywriter – Rafael Melo
Art Director – José Ferraz, Felipe Paiva
RTV/Agency – Regiani Pettinelli, Rafael Messias
Planner – Luana Azeredo, Lais Sangalo
Account – Daniela Glicenstajn Elkis, Vinícius Lopes, Isabelle Garcia, Bianca Olmos
Media – Alexandre Ugadin, Rachid Antun, Lais Folsta, Silvio Serpico
Social Media/ – Carolina Siper, Emily Rheded, Julia Garcia, Ana Veiga
Client Approval – Natalie Delgado, Adriana Nogueira, Bruna Bertão

Animation: LOBO
Director: Mateus de Paula Santos & Nando Cohen
Account Manager: Thaís Lopes, Márcia Guimarães
CG Director: Maurício Löbel
3D Post Producer: Cintia Miura
Storyboard & Animatic: Marcos Felix Llussá, Wilson F N Panassi, Tony Soares, Chan Tong Concepts: Marcos Felix Llussá, Wilson F N Panassi, Marcelo Souto, Fernanda Oliver, Alexandre Eschenbach, Márcio Guerra
Modeling: Bruno Saber, Lucas Lira, Guto Sposito, Marcos Smirkoff, Leonardo Rezende, Felipe Bassi, Duda Rodrigues, Natan Zuanaci
Textures: Bruno Saber, Lucas Lira, Natan Zuanaci, Marinho Silva
Rigging: Flávio Castello, Alexandre Cabral, Felipe Gimenes
3D Animation: Stephanie Kajimoto, Daniel “Bahia” Figueirêdo, Victor Dinis, Raphael Vinicius Silva, Jorge Zagatto, Daniel Alvite
Simulation: Lucas Stringhetti, Gabriel Tavolaro, Christye Lira
Render: Marinho Silva, George Damiani
Composition: Maurício Löbel
Color Correction: Letícia Blanco
2D Animation: Felipe Silva, Estevão Santos, Dênis Milani Adriano
Editor: Herbert Gondo Tachibana
Producer: Priscila Conde
Post Producer: Clara Morelli, Michelle Vinotti, Helena Jardim
 
 
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