Shynola Directs Fierce New Maserati “Alive” Spot

In their first project since signing with Nexus, veteran directing collective Shynola team with London CG specialists Analog to conjure an invigorating all-3D mix of atmosphere, detail, and flat-out testosterone for Maserati and Pennzoil.
 
Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

Nexus Studios - Shynola, ‘Alive’ for Maserati | STASH MAGAZINE

 
Client: Maserati/Pennzoil

Agency: Burson Cohn & Wolfe

Production: RSA films
Producer: Rob Wills for RSA Films
Producer: Rae Reeves for Cogent
Producer: Chris Fitzpatrick for Junction 11
Director/art director/animator: Shynola

CGI/VFX: Analog

Sound design/mix: ECHOLAB
Sound Designer: Gavin Little
Sound Design Assistant: Joe McHugh
 
 

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