Directors Nicolás Cañellas and Mikel Pascal at Spot Studio in Barcelona infuse the colors and iconography of Antoni Gaudí’s architectural masterwork Casa Batlló into limited-edition sunglasses from eyewear brand Etnia Barcelona.

From Spot Studio: “We took on the challenge of finding the perfect balance between an artistic icon of the city and the bespoke design of a local brand like Etnia Barcelona.

“The project encompassed a wide range of pieces forming part of a major campaign that culminated in a private event at Casa Batlló where guests experienced a 360° immersive showcase of the campaign, including a custom-designed sculpture by director Nicolás Cañellas, created exclusively for the event.”

Watch the making-of video

 

 

Images

 

Credits

Client: Etnia Barcelona

Production: Spot Studio
Director: Nicolás Cañellas, Mikel Pascal
Art Director: Nicolás Cañellas & Diego Sebastián
Animation/Simulation: Ezequiel Leiva
3D Modeling: Leandro Fernandez
Making-of: Fer Sotelo

Sculpture production house: Dani Devito Studio

Sound Design: Facu Capece

Big thanks to Casa Batlló & Etnia Barcelona team, Mikel Pascal & Pep Juncosa