How Would Dieter Rams Get Ready to Rock?

What would it look like if perpetually cool industrial designer Dieter Rams applied his beautifully functional aesthetic to the humble guitar pedal? London motion designer Connor Bannister has a go at imagining “What would Dieter do?” [Watch]

“Dieter Rams: 10 Principles for Good Design” by Andrew Vucko and Steve Hollman

Toronto designer/art directors Andrew Vucko and Steve Hollman team up for “an ode to the legendary product designer Dieter Rams and his timeless design principles. [Watch]