From the team at Pixel Farm in Minneapolis, MN: “In partnership with Saatchi & Saatchi Wellness, Pixel Farm had the honor of bringing this exciting initiative for international not-for-profit movement Tikkun Olam Makers (TOM) to life with art direction, animation, and sound.

“We sought to bring a serious tone to the piece while imbuing it with a natural and optimistic visual aesthetic. The product needed to be beautiful in its simplicity as a concept yet urgent as an environmental effort.

“Papercraft is always a fun undertaking in CG. It allows for great detail in the textures and subtlety in the movement of the objects. Our approach was to create an entire world out of paper except for our antagonist – the dreaded plastic pill bottle.

“This created a great stage for all of the events and provided contrast by way of color and texture. However, we intentionally broke that rule in the creation of the soil – that needed to be real because, after all, the earth is the ultimate victim.”
 

 
Client: Tikkun Olam Makers (TOM)

Advertising Agency: Saatchi & Saatchi Wellness

Animation & Visual Effects: Pixel Farm
Chief Creative Director: Kathy Delaney
Creative Director: Jeff Stevens, Scott Carlton
Associate Creative Director: Lillianna Vazquez
Art Director: Dominick Marotta, Lauren Collett-Solberg, Nate Miller
Senior Art Director: Lauren Chan
Designer: Tim Sandwick
CG Supervisor: Tom Doeden
CG Artist: Adam Dargan, Riley Eastman, Mike Nelson
Editor: Paul Clark
Executive Producer: Kathy Yerich
Producer: Marissa Hadfield, Ian Phillips
Director of Content Production: Steve Pytko
Copywriter: Sam Ballot-Godsey, Bryan Perley, Olga Castellanos
Sound Engineer: Ken Chastain
Management Director: Paul Sadeghi