Rebecca Rice, Associate Executive Creative Producer at Mathematic in Paris: “Commissioned by the Quebec health advisory board Capsana and conceived by agency lg2, the project is aimed at bringing awareness to parents about the overuse of screens in their children’s playtime.

“With lockdowns meaning that children are more and more cooped up indoors, there is an added emergency to make sure parents are attentive to this problem and asking parents to Pause and think of different ways to spend time with your children.

“Director and illustrator Virginie Kypriotis worked with the team at Mathematic Canada to design and produce the video in record time.”
 

 
Client: Capsana, Cogeco
Supervisor: Skull Art

Agency: lg2

Production: Mathematic Studio Canada
Director/designer: Virginie Kypriotis
EP: Rebecca Rice, Alex Pagot
Line Producer: Matthieu Taggat
Supervisor: Frederick Venet
Animators: Anna Bolshakova, Krishna Kothari, Caroline Laa, Kathryn Christine D’Souza