South Korean motion designer Gyu Bin Hyun’s new personal project extends a lush tabletop fantasy based on the Paeonia Blush collection by venerable English luxury brand Wedgwood across a series of elegant print, packaging, and digital assets.

Gyu Bin Hyun: “The Paeonia Blush collection is a product designed on the theme of paeony flowers and based on the style that had a great influence on Europe in the 18th century.

“In the richness of the paeony and the colorful design of the product, I was able to come up with the image of ‘prosperity’ and expressed it in the form of blooms decorating the table along with the floral pattern of the product.”
 

Director/animator: Gyu Bin Hyun
Music: Arthur Basov “Another Day Without Sunrise”
Support: VDAS