Winning and losing are the hard realities at the center of the creative pitching process, but as Nerdo ECD Claus Cibils points out, there are shades of both and lessons to be learned from all of them. [Watch]
The crew at Paris 3D house Studio River dip their toe into the CG watch wars with this spec spot for Hublot called R.EVISITED – a standout black and white treatment that is both stark and wonderfully nuanced. [Watch]
It’s hard to think of a business category more detached than legal AI but this textured and tactile treatment from the design crew at Oddfellows in Portland for the launch Harvey II layers humanity onto the legal intelligence. [Watch]
Art Directors Club, the planet’s longest continuously running creative awards program, refuses to act its age in this joyfully anarchic launch campaign for their 106th (!) edition via the motion crew at DixonBaxi in London. [Watch]
Paul Jordan, a creative partner at adam&eveTBWA in London, spent a year wrangling 18 animators and 12 prodcos for this massive labor of love, a film for World Mental Health Day in collaboration with UK charity Sport In Mind. [Watch]
Australian creative agency Howatson+Company merges 3D, 2D, VFX, and generative AI into a fun and fuzzy mock-stop-motion treatment for this set of films anchoring a new campaign for pet care retailer Petbarn. [Watch]
