Watch “Jour de Vent”, the Multi-Award Grad Film By Six Students at École des Nouvelles Images

Wonderfully relatable characters bound together by interwoven narratives, gentle humor, and a sense of poetry make the student short film Jour de Vent (Windy Day) a nice break from our usual diet of brand-driven work. [Watch]

A collage of four abstract digital art pieces: a person in a colorful hat, a wall with overlapping faces, neon green Pure Football text over soccer players, and a flaming soccer ball with a wolf’s head—reflecting 4creative's Channel 4 style.

Messy & Manic: DEADHORSES & 4creative Conjure “Pure Football” for Channel 4

Magna directing duo Ivo Beckett and James Topley (aka DEADHORSES) tear into the rough and ready nature of women’s football in this noisy yet surgically assembled promo for Channel 4’s coverage of The Adobe Women’s FA Cup. [Watch]

A flag featuring “VITALITY” in white and bold yellow letters “EWC” over it, inspired by NŌBL VITALITY. Smaller text reads “EVERY WIN COUNTS,” with winged logos throughout in a black, white, and yellow palette.

NŌBL’s Gambit for Team Vitality x Esports World Cup

French motion studio NŌBL channels the strategy and sacrifice of a chess match in this film for Vitality, one of Europe’s top esports teams, and their participation in the Esports World Cup 2026 this summer in Riyadh. [Watch]

Ugo Mangin & Hamlet Uncover the “Glheetch” for Heetch

Eccentric comedy is one of our favorite strategies for punching out of adland clutter, and it’s deftly handled here by director Ugo Mangin and Brussels prodco Hamlet for French ride-hailing app Heetch thru Paris agency Grinta. [Watch]

Digital Kitchen Gets Inside the Mind of Detective Cross

Digital Kitchen sets a tense and foreboding tone for season two of the Amazon crime thriller series Cross, orchestrating a layered collision between the psyche of detective Alex Cross and his city, Washington, D.C. [Watch]

Two men stand on a sidewalk; one in a suit with an awkward posture, the other in casual clothes and a headset, interacting with a device, like modern-day NPCs. In the background, a Coinbase ATM and newspaper box sit against a concrete wall.

I’ve Gotta Be Me: Here’s How Oscar Hudson Made NPCs Into Real Characters for Coinbase

The hapless non-playable characters of the gaming world finally have their day as one of them breaks free in this Coinbase spot by MJZ director Oscar Hudson thru agency Isle of Any, and aired during the Academy Awards. [Watch]