Director Pawel Jermak and Warsaw animation/post studio Felga crank the glitch dial to 11 on this trailer and teaser combo for the Hyundai INSTEROID, “a concept car built inside a video game, then dropped into the real world”.

Pawel Jermak: “This idea was based on Hyundai’s INSTER sub-compact electric vehicle. The goal was to work on a transition, a physical glitch that turned The INSTER into INSTEROID. It didn’t only gain new parts, but also a personality.

“The film focuses on showcasing the INSTEROID’s fun aspect in both isolated and atmospheric environments, emphasizing material detail and refined lighting. Built using mixed tools, we leveraged real-time lighting and cinematic post-processing for the cinematic look.
 

“The film focuses on showcasing the INSTEROID’s fun aspect in both isolated and atmospheric environments, emphasizing material detail and refined lighting.”

 
“The vision for the overall feel of the project changed overtime. At first we aimed for a more dark, Cyberpunk and Blade Runner aesthetic. After some revisions the agency and us decided it was best to change it to a more lighthearted feel.

“Our artists used a versatile software pipeline that blended real-time and traditional 3D tools. Unreal Engine 5 served as the primary platform for both teaser and hero content, handling lighting, shading, animation, environment creation, and real-time rendering.

“Houdini and Redshift were used for select teaser shots, enabling procedural setups and high-quality offline rendering. Additional tools like Blender supported modeling tasks, while Cinema 4D and VRED were utilized during early stages for data preparation, shading, and initial look development.”

Watch the unveil teaser:
 

 
 

 
Client: Hyundai

Agency: Innocean_berlin

Production: Felga
Director: Pawel Jermak
CG Supervisor: Piotr Klimek, Marceli Kryk
Lead CG Artist: Marceli Kryk, Piotr Klimek
Art Director: Pawel Jermak, Bartek Hlawka, Piotr Klimek
DoP: Bartek Hlawka
Senior CG Artist: Max Kolevatov, Aleksander Kulczynski, Bartek Hlawka, Evgenii Efanov, Sagar Bahekar, Pranesh Arry
Layout Artist: Bartek Hlawka, Piotr Klimek, Max Kolevatov, Marceli Kryk, Olek Kulczynski, Vasily Kostomarov, Olive Welsh
Compositing: Piotr Klimek, Marceli Kryk
Legal: Adam Kutylowski
Production Coordinator: Judyta Staniszewska
Editor: Igor Kaczmarek, Bartek Hlawka, Pawel Jermak

Post: Vein
Colorist: Szymon Obrostek, Piotr Nowicki
Online: Krzysztof Ligocki
Post producer: Dana Sakaieva
Motion design: Asia Gawron

Music Composer: Oliver J. Reid
Sound Design: UN Studios, Simon & Clemens
Mastering: UN Studios, Simon