Permanent Collection

FutureBrand São Paulo Unites the Brazilian Amazon With New Branding Campaign

Posted on Sunday, April 12, 2026

Transforming satellite imagery of the Amazon basin into expressive typography, FutureBrand São Paulo anchors the branding for a new Brazilian tourism and development initiative to the spectacular waterways that define it.

Co-created with artists from the nine states of the Brazilian Legal Amazon, the campaign was developed for Embratur (Brazilian Tourist Board) and economic development initiative RAI (Integrated Amazonian Routes).

“We present a solid brand that clearly illustrates the richness, diversity and vibrancy of the Amazon.”

Andrade Bastos, partner/CDO at FutureBrand São Paulo: “Across the world, many of the most visited and desired tourist destinations have strong, well-established brands. The Amazon has always had this potential, but it had never brought together, in a structured way.

“Now, we present a solid brand that clearly illustrates the richness, diversity and vibrancy of the Amazon, bringing together its main elements and the power of the entire region through a single concept and design.”

Bruno Reis, director of international marketing at Embratur: “Tourism, in this context, is a strategic tool to drive a sustainable development model based on job and income generation for local communities, help position the region at the center of the global bio-economy, and strengthen Amazonian micro and small entrepreneurs.”

Aerial view of the Amazon River, its winding path artistically spelling "Amazon" on satellite map segments—a creative nod to branding campaigns by FutureBrand São Paulo, with labels for Brazilian states like Amazonas, Acre, and Pará surrounding the river. Frame from Stash Magazine article.

Colorful illustration on a red background showing Amazonian wildlife, plants, a riverboat, and an Indigenous person in headdress with “Amazônia” in flowing letters—part of a FutureBrand São Paulo branding campaign celebrating the Brazilian Amazon. Frame from Stash Magazine article.

A river curves through lush forest under a pink sky at sunset. Bold yellow text reads OIAPOQUE with pink wavy lines crossing it. Smaller text above says, A generative typeface inspired by real Brazilian Amazon rivers for a FutureBrand São Paulo branding campaign. Frame from Stash Magazine article.

Colorful illustration with a winding yellow ribbon over jungle plants, red jaguar, flowers, palm trees, and stylized figures, inspired by the Brazilian Amazon—a vibrant scene perfect for a FutureBrand São Paulo branding campaign. Frame from Stash Magazine article.

A collage of four product tags and labels displays "FEITO DE AMAZÔNIA" in various styles, reflecting how FutureBrand São Paulo unites the Brazilian Amazon with a new branding campaign on kraft paper, purple packaging, orange fabric, and yellow ribbon. Frame from Stash Magazine article.

Client: RAI (Integrated Amazon Routes), Embratur (Brazilian Tourist Board)

Agency: FutureBrand São Paulo

Film Production: Marahu

Illustrator: Cristo, Winy Tapajós, Malu Menezes, Beatriz Belo
Photographer: Ori Junior, Bob Menezes

Lettering: Instituto Letras que Flutuam
Artist: Odir Abreu

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Brand film, Branding, Featured, Graphic Design, Motion Design, Typography · Tags: Embratur, FutureBrand, Marahu, RAI (Integrated Amazon Routes)