Permanent Collection

Le truc Unveils the Lady of the Lake for Roger Dubuis

Posted on Thursday, April 30, 2026

In their their latest collab with Geneva’s le truc studio, Swiss luxury watch maker Roger Dubuis strides confidently into the CG horological wars with this elegant mix of fashion-forward live action and motion design.

From le truc: “Our newest work for Roger Dubuis celebrates the launch of the Excalibur Lady of the Lake time piece, marking the Maison’s renewed commitment to women’s watchmaking.

“Drawing from the Arthurian legend, the film builds a contemporary visual language driven by light and water, echoing the iridescence of the piece’s central element: mother‑of‑pearl, through an immersive production approach combining LED stages and CGI.”

Images

Close-up of a Roger Dubuis luxury watch bezel adorned with small diamonds and a gold crown featuring an engraved logo, showcasing fine craftsmanship and detailing. Frame from Stash Magazine article.

A close-up of a person’s forearm with a clear gel or serum being applied to the skin, against a soft, blurred green background—an elegant moment reminiscent of Roger Dubuis luxury and care. Frame from Stash Magazine article.

Two people in black outfits stand among tall mirrored panels in a modern garden, their reflections creating a surreal, symmetrical effect reminiscent of Roger Dubuis elegance on a shiny surface amid trimmed bushes and trees. Frame from Stash Magazine article.

A close-up of the Roger Dubuis Lady of the Lake watch launch by le truc, showcasing an elegant clock face with gold details, a glass magnifying lens, and a droplet on turquoise marble, highlighting reflections and luxurious textures. Frame from Stash Magazine article.

Two luxury wristwatches, including the Roger Dubuis Lady of the Lake watch launch by le truc, feature diamond-studded bezels and elegant straps, showcased against a lush garden and glassy water backdrop. Frame from Stash Magazine article.

Credits

Client: Roger Dubuis

Production: le truc
Director: le truc

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Advertising, Brand film, CG, Featured, Motion Design, VFX · Tags: le truc, Roger Dubuis