Permanent Collection

Lighting MAP: jformento Straps In to Illuminate Lodes

Posted on Wednesday, May 13, 2026

In their new film for Italian lighting brand Lodes, co-founder/CD Jonathan Formento and his CG motion crew (whose work we track here), take a hyper-minimalist approach to keep attention tightly focused on the product.

Jonathan Formento: “Defined by a continuous fabric tape that carries both energy and form, the MAP ceiling and wall lighting system allows light points to be placed with freedom, creating compositions that feel almost celestial.

“A study of how design can be both engineered and expressive, where performance and aesthetics exist in balance.”

“Working side by side with Lodes, we’ve created a dedicated CGI film to showcase not only the sleek and clean design of MAP, but translate it’s unique features and scalable possibilities.

“Our approach was to translate this flexibility into a series of refined visual moments, where rhythm, tension and materiality guide the narrative. A study of how design can be both engineered and expressive, where performance and aesthetics exist in balance.”

Close-up of a modern, gold-colored LED ceiling light fixture by Lodes with a circular design, set against a dark, gradient background. The light is angled, highlighting its sleek, textured metallic surface—a signature of MAP lighting. Frame from Stash Magazine article.

A minimalistic black modern lamp with a cylindrical head and mesh-like grill, this Lodes MAP lighting product is attached to two flat horizontal supports and shown against a smooth gradient gray background. Frame from Stash Magazine article.

Three cylindrical lighting products from the Lodes MAP collection by jformento are shown in matte black, matte champagne, and natural brown finishes, positioned against a black background with corresponding labels for each color. Frame from Stash Magazine article.

Close-up of a modern black smart speaker with a textured surface, illuminated by a Lodes MAP-inspired soft white light from the bottom, set against a dark, blurred background—capturing the essence of innovative lighting product design by jformento. Frame from Stash Magazine article.

A minimal, modern room with dark floors and large windows features the Lodes MAP lighting product by jformento: five circular lights connected in a zigzag, geometric pattern on the far wall. The space is empty and dimly lit. Frame from Stash Magazine article.

Client: Lodes
Product Design: Geckler Michels

Agency: Multi Form

Production: jformento
Team: Tanisa Beck, Ryan Luca, Afonso Amaro, Pedro Custodio, Rusy Stopinski, Kevin Ortiz, Gabriel Felistoque, Jonathan Formento

Audio: Pelican Sound

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: jformento.