Permanent Collection

Golden Wolf Glitch It Up for Toyota’s GR Trio

Posted on Friday, July 3, 2026

ECD Stefan Falconer and the Golden Wolf motion team give Toyota’s GR (Gazoo Racing) performance range of vehicles a gritty dust-up in this fast and furious work thru Saatchi & Saatchi Australia.

Stefan Falconer: “The GR range already carries its own energy, so the challenge was knowing when to amplify it and when to let it run.

“We started off looking at the character of the GR range itself: sharp, precise and engineered, but also tactile, dynamic and full of energy. We wanted the edit, motion design and VFX to express those different facets.

“Some moments needed to feel controlled and technical, with slick graphics and tightly timed shots giving the piece a sense of performance and engineering. Elsewhere, we leaned into more expressive treatments, using slit-scan effects, glares, film grain and paper textures to charge the piece with emotion, atmosphere and raw energy.”

Watch the BTS reel:

Images

A white Toyota GR sports car drives on a road against an orange background with large green text reading BETTER EVERY ROAD. Fine print at the bottom notes the vehicle may be pre-production or an older model. Subtle glitch effects add a dynamic touch. Frame from Stash Magazine article.

Text over an abstract racetrack design reads: BETTER EVERY LAP in bold white and red letters, inspired by the Toyota GR Range commercial by Golden Wolf. Small text at the bottom says, Vehicles shown may be pre-production models or older generation models. Frame from Stash Magazine article.

A grayscale Toyota GR sports car is partially visible behind large, bold, red text that reads BETTER on a bright red background. A disclaimer at the bottom says, Vehicles shown may be pre-production, overseas or older generation models. Frame from Stash Magazine article.

Close-up of a white Toyota GR sports car with bold text overlay: BETTER NEVER STOPS in white and red, plus a small disclaimer about pre-production or overseas vehicle models at the bottom. Frame from Stash Magazine article.

Three sporty Toyota GR Trio cars are parked on a dirt surface, showcased against a bold red and white background with the text: THE GR RANGE. GET BEHIND THE WHEEL. Small disclaimer text appears below, adding a touch of Glitch It Up energy. Frame from Stash Magazine article.

Credits

Client: Toyota Australia

Agency: Saatchi & Saatchi Australia
CCO: Mandie van der Merwe
ECD: James Cowie
Senior Art Director: Rosita Rawnsley-Mason
Senior Copywriter: David Govier
Senior Integrated Producer: Holly De Roy
Head of Design: Tod Duke-Yonge

Production: Golden Wolf
Managing Director: Henry Purrington
ECD: Stefan Falconer
EP: Eva Sarnowska
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Production Coordinator: Tom Aikman
Motion Graphics & Compositing: Thais Falconi, Jo Baaklini, Bertan Can
Edit: Bertan Can
Technical Director: Ian Pinder
Technology and Operations Director: Thomas Purrington
Associate Talent Director: Beatriz Rodrigues
Marketing Manager: Pixie Barnes
Studio Coordinator: Celeste Henry
BTS Film Audio: Take Your Medicine

Production: Sedona
Managing Director/EP: Kim Wildenburg

Sound: Rumble Studios
Sound Designers: Tone Aston, Liam Annert
Composer: Jeremy Richmond
EP: Michael Gie

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Advertising, Featured, Motion Design · Tags: Golden Wolf, Rumble Studios, Saatchi & Saatchi, Sedona, Stefan Falconer, Toyota