Permanent Collection

Builders Club & Tendril Launch Meta AI Glasses in Style

Posted on Tuesday, September 8, 2026

No matter what you may think about Meta’s new AI glasses, you have to admit these 10 built-for-social launch films lead by Builder’s Club CD Jonas Hegidire and Tendril director Yeseong Kim, make them look fun and fashionable.

From Tendril: With this series of films, we aimed to redefine the aesthetic legacy of wearable technology by moving beyond technical utility into a realm of wit and sophisticated seduction.

“Each film is a self-contained visual gag; playful and a little unexpected without tipping into gimmick.”

Our team developed a modular visual universe where everyday domestic items meet high fashion through surreal narratives. Each film is a self-contained visual gag; playful and a little unexpected without tipping into gimmick.

The design language utilizes soft color gradients and pearlescent textures to provide a sophisticated, fashion-first backdrop while the storytelling maintains a light tongue-in-cheek rhythm. This strategy is what gives the series a unified point of view rather than a loose collection of effects.

By balancing an elevated fashion direction and a playful sense of storytelling, the films cut through the noise of an oversaturated digital landscape and create moments that make people ponder, and watch over and over again.

images

Burgundy sunglasses with dark lenses, resembling stylish AI Glasses, sit balanced between two green Venus flytrap plants against a pink background. Frame from Stash Magazine article.

Five table fans blow feathers upward towards a pair of floating sunglasses against a plain background, evoking the whimsical energy of the Meta Little Wonders AI Glasses launch films by Builders Club & Tendril. Frame from Stash Magazine article.

A lavish table setting with crystal glasses, fruit, candles, sunglasses—including a sleek pair of AI Glasses—and a pearl necklace on a white tablecloth. Colorful tulips in the background add to this Meta-inspired scene, perfect for a Builder’s Club gathering. Frame from Stash Magazine article.

A copier machine prints black-and-white images of sunglasses, with copies scattered on the floor and one emerging from the machine. A pair of sunglasses is placed inside the copier, evoking visuals reminiscent of the Meta Little Wonders AI Glasses launch films by Builders Club & Tendril. Frame from Stash Magazine article.

A green praying mantis poses behind stylish AI Glasses on a green pedestal, all set against a green background. Frame from Stash Magazine article.

Credits

Client: Meta

Creative Strategy: Builder’s Club
CD: Jonas Hegi
EP: Sophie Gunn

Production: Tendril
Director: Yeseong Kim
Producer: Jelena Sibalija, Erin Ray
Production Coordinator: Tina Assefi
Art Director: Joey Phinn
3D Generalist: Rolando Barry, Aleksandra Liubas, Dennis Tiege, Jason Drew, Marcus Chaloner
Designer: Runbo Chen, Christian Hecht, Lucas Nanni, Marcelo Souza, Kristy Nykilchuk, Michael Brewer
Animator: Dan Darling, Tyrel Scott, Emi Flores, Rafa Cezar, Paulo Schmidt, William Sharkey
Rigging: Tyrel Scott, Flavio Pereira Diniz
Light/Render: Nemanja Ivanovic, BKA
Compositing: Brad Husband, Bruno Ferrari, Andre Chaves, Astrid Cardenas
AI Support: Rodrigo Rezende, Marcel Freitas
CC Support: Brad Husband, Aiden Riekenbrauck, Jeff Briant, Corey Larson, Astrid Cardenas

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: 3D Style, Brand film, CG, Featured, Motion Design · Tags: Builders Club, Jonas Hegi, Meta, Tendril, Yeseong Kim