Universal Everything Merges AI and Typography for Freefarm “Lifecycles” Music Video

Working with a custom pipeline combining traditional animation with generative AI, ECD Matt Pyke and the crew at Universal Everything brew up a strangely captivating mix of convulsive type and alien architecture for Freefarm.

“We created this AI lyric video for one of the debut tracks by our longtime sound designer Simon Pyke (aka Freefarm) and singer James Buttery (formerly of Darkstar).

“We challenged ourselves to create novel, generative images with a sense of surprise that also maintained a certain degree of typographic legibility as they respond to the theme, textures, and sound of the track.”
 
 
Universal Everything Freefarm Lifecycles AI Music Video | STASH MAGAZINE

Universal Everything Freefarm Lifecycles AI Music Video | STASH MAGAZINE

Universal Everything Freefarm Lifecycles AI Music Video | STASH MAGAZINE

Universal Everything Freefarm Lifecycles AI Music Video | STASH MAGAZINE

Universal Everything Freefarm Lifecycles AI Music Video | STASH MAGAZINE
 
Artist: Freefarm
Vocals: James Buttery

Production: Universal Everything
Creative Director: Matt Pyke
AI Coding/Creative Technologist: Chris Mullany
Studio Manager: Simon Thompson