Absolut “A Drop of Love” by FutureDeluxe
The pigment used to print the labels onto Absolut’s 2018 limited edition Love bottle are made from the ink stripped from signs and banners gathered at far-right hate rallies on three continents.
This ironic transformation takes on a visceral quality in this treatment called “A Drop of Love” by CG masters FutureDeluxe and the London office of agency BBH.
Agency: BBH London
Design, direction: FutureDeluxe
Audio: Zelig Sound