Michele Fino Joins Versus as Head of Content Partnerships
February 19, 2026
Working with London animation director/illustrator Natasza Cetner, the crew at BluBlu Studio in Warsaw craft a stripped-down, hand-drawn treatment for WWF powered by a poem written and performed by WWF CEO Carter Roberts.
Jed Skrzypczyk, BluBlu ECD: “The idea was to create a raw, organic, deeply human experience, without any bells and whistles. You can hear it in Carter Roberts’ voice, see it in Natasza’s beautiful, minimal drawings, and feel it in the music built around instruments such as kalimba, woodblocks, and shakers.
“The result is intentionally tactile and analogue – from the texture of the paper to the subtle imperfections in the lines and colors.”
“Natasza’s distinctive style centers on drawings made with pencil and crayons on paper. The result is intentionally tactile and analogue – from the texture of the paper to the subtle imperfections in the lines and colors – a feel that stands in contrast to today’s increasingly digitized visual world.
“Nature Needs Us Now is an urgent reminder that the systems that feed us, heal us and let us breathe aren’t guaranteed, and that protecting nature is about protecting what keeps us alive.”
Client: World Wildlife Fund
Video Manager: Rachel Stump
Creative Director: Sharon Roberts
Art Director: Angel Rybak
Project Manager: Jodie Warren
Production: BluBlu Studios
ECD: Jed Skrzypczyk
EP: Anita Trzyna
Animation Director: Natasza Cetner
Designer: Natasza Cetner
Clean Up/Color: Natasza Cetner, Meara Withe
Head of Production: Gabriela Jabłońska
Managing Director: Miko Błoński
Music: Jakub Tokarczyk
