Buck Rewrites the Alphabet for Honda’s Clarity

The ABCs of preserving the environment for future generations as spelt out by ECD Orion Tait and the Buck crew for a social media campaign extolling Honda’s new Clarity hybrid vehicle.
 
Honda Alphabet | STASH MAGAZINE

Honda Alphabet | STASH MAGAZINE

Honda Alphabet | STASH MAGAZINE

Honda Alphabet | STASH MAGAZINE

Honda Alphabet | STASH MAGAZINE

Honda Alphabet | STASH MAGAZINE

Honda Alphabet | STASH MAGAZINE

Agency: RPA

Directed by BUCK
Executive Creative Director Orion Tait
Executive Producer Anne Skopas
Creative Director Daniel Oeffinger
3D Lead Arvid Volz
Head Of Production Kitty Dillard
Senior Producer Kevin Hall
Producer Ann Seymour
Production Coordinator Alexi Yeldezian
Design Alex Mapar, Amelia Chen, Andreas Bjoern Hansen, Arvid Volz, Ben Hill, Carmel Gatchalian, Daniel Oeffinger, Gonzalo Menevichian, Nicolo Bianchino, Stephen Kelleher, William Trebutien
2D Animation Alex Perry, Andreas Bjoern Hansen, Ben Hill, Chad Colby, Daniel Oeffinger, Gonzalo Menevichian, Nicolo Bianchino, Rachael Park
3D Modeling Arvid Volz, Brice Linane, Meng-Chwen Joy Tien
3D Animation Arvid Volz, Brice Linane, Chad Colby, Michael Garcia, Trentity DeWitt
3D Lighting/Composite Ana Luisa Santos, Brice Linane, Joao Rema, Meng-Chwen Joy Tien

Original Sound Design Antfood
 

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