Thomas Bay, founder/EP at Frame in Copenhagen: “72andSunny approached Frame to develop a series of short films to highlight the many features of the brand new UA Flow Velociti Wind Running Shoes, from American footwear and sporting apparel giant Under Armour. [Watch]
Inspired by the idea of “predetermined resilience”, Scottish studios Playdead and Eyebolls create a tough little glass protagonist navigating a perilous and crowded landscape in this brand film for investment managers Baillie Gifford. [Watch]
From the team at Gunner in Detroit: “Dropbox approached us to animate their growing family of product logos, as well as define an animation system for all logos to follow.” [Watch]
Director/designers Alexa Sirbu and Lukas Vojir at XK studio in London: “Carbios and Biotherm have partnered to create a revolutionary pilot: the first beauty product in the world with a bottle made from 100% bio-recycled plastic. [Watch]
From the team at Found Studio in London: “As part of our ongoing relationship with LogoArchive, we collaborated on a film for the launch of their recent zine edition Extra Issue: pLAy, which presents an inquiry into work and play.” [Watch]
Paris multidisciplinary creative studio Services Généraux makes its Stash debut with this sleek, tactile, and ultimately envy-inducing product film for the innovative Gemini earbuds from French luxury audio brand Devialet. [Watch]
