Posted on September 4, 2014
Although best known for their striking 3D animated work, London’s ManvsMachine rebrand the film domain of UK broadcaster Channel 4 with an intriguing mix of live action, stop motion (the logo) and digital post production (provided by Analog).
MvsM say they developed “a contemporary take on a classic film strip / projector effect… to give the package a visual signature beyond the logo.
“The idents see the technique applied to cinematic live action compositions, presenting the Film4 logo in various locations. Each location/scene carefully crafted to elicit a variety of different moods.
“Idents begin ambiguously before seamlessly branching off into one of three possible endings, making minimal adjustments to shift the mood dramatically.”
Watch the finished IDs with all three of their alternate endings:
[Watch]
Posted on August 29, 2014
At first glance, Patrick Clair‘s tasteful, minimalist and dark aesthetic seems a strange design choice for programming as crass and loud as the MTV Video Music Awards, but the contrast between packaging and content is just what this show needed to keep it from spiraling into a rabbit hole of hubris and inanity.
The title’s circular forms extended into the show content as they “exploded into vibrant, crazy generative turbines of color, form and movement – each a unique sculptural signature of the video they represent.”
Antibody and Elastic handled the design for the show’s branding and broadcast design. [Watch]
Posted on August 13, 2014
Just when we were sure we’d seen enough football advertising to last a lifetime, director Anders Schroder and the Frame team in Copenhagen hit us with this carefully choreographed matrix of CG fun to promo the Superliga (Danish soccer league) broadcasts on TV3 Sport/Viasat. [Watch]
Posted on August 11, 2014
Imaginary Forces‘ directors Dan Gregoras and Jeremy Cox keep the pallet minimal and the details intriguing in the title sequence for the new WGN original series “Manhattan.” Set in Los Alamos, NM, in 1943, the show “chronicles the lives and families of the scientists building the world’s deadliest weapon, and exposes a world full of secrets and consequences.” [Watch]
The Method Design team in New York twist classical Middle Eastern architecture into a hyper-detailed and carefully lit 3D broadcast promo toolkit designed by Danny Yount and Prodigal Pictures for FX Network’s new drama “Tyrant.”
According to Method: “The abstract frames will allow for the addition of text elements and a set of transitional elements were also provided. The artists paid particular attention to creating a detailed version of the logo treatment which is revealed front and center. The Method crew’s toolkit included Maya, V-Ray and Nuke.” [Watch]
London branding powerhouse DixonBaxi just launched their new site with a slew of new work including this punchy broadcast redesign for Sony TV across Latin-America anchored by clean typography, flat graphics and sleek CG. [Watch]
