Posted on October 3, 2014
Check the VFX breakdown to find out just what’s CG and what’s live in this spot from Smuggler’s Adam Berg and the crew at MPC for the release of Xbox Forza 2.”
“The MPC LA VFX team supervised the 3-day shoot in Italy with Adam and created the ‘invisible VFX’ such as recreating 3D scenes of the tilt-shift effect, compositing depth passes, crafting over 40 matte paintings and adding CG racetracks, cars, and explosions.” [Watch]
Posted on October 1, 2014
Laurent Witz, who won the Best Animated Short Film Oscar earlier this year for “Mr Hublot,” crafts a thoughtful and uplifting 3D piece for LongLiveNY.org with the aim of raising New York state from the bottom of the organ donor ranks. [Watch]
Posted on October 1, 2014
Wonderfully clean and friendly art direction in this online film for Toon, a thermostat that helps you monitor/manage your energy consumption.
PlusOne: “As Toon can be operated via a tablet, we chose to build the story around this. Realistic 3D, an earthly yet clean color palette and warm sound design were used to achieve a personal and lifelike touch.” Directed and produced by PlusOne in Amsterdam thru Achtung!.
[Watch]
Posted on September 30, 2014
There is no mistaking the pitch work of Brooklyn-based Brazilian director/AD/illustrator/artist and co-founder of ROOF, Vinicius Costa. Each carefully crafted piece combines infinite detail and pumped-up palettes to create enigmatic and whimsical 3D worlds that demand closer inspection.
[Watch]
Posted on September 29, 2014
Vancouver-based Irish director/animator/writer Eoin Duffy swept the film fest circuit and made the Academy Awards short list with “The Missing Scarf” a 2D/3D short he describes as an “animated dark-comedy, masquerading as a classic kid-friendly morality-tale.” Narrated with surprising passion by George Takei, [Watch]
Posted on September 23, 2014
PostPanic director Fons Schiedon’s talent for creating visual calamity takes a darker turn in this CG music promo for the first single from Wonder Where We Land, the new album from UK producer SBTRKT.
Fons Schiedon: “The music has a tremendous dark undertone and a sort of untouchable quality. It pushes on with force, but at the same time remains mysterious and illusive. I wanted to reflect that in the visual direction, which is moody and noir, but also quite synthetic.
“It’s unapologetic about being a digital representation. We refer to elements from the New York area and cultural lexicon, but have them appear quite isolated and reduced, as if observed by alien eyes. There is a gradual shift of focus embedded in the visual direction that aligns with the change of the creature.
“The creature is shown in silhouette for more than half of the video. We only have him step into the light halfway through, which gives him a certain power and triggers a sequence that is at first bold and aggressive, but ends in tranquility.” [Watch]
