Posted on October 6, 2014
IN 2013 The Mill created “98% Human” for PETA featuring a startlingly emotional performance by an all-CG chimp.
Although far more upbeat and ambitious in scope, this new spot helmed by Academy director Frederic Planchon for Scottish power company SSE, retains the intimate character subtleties, masterful rendering and perfect live action integration required to ensure 98% of humans who watch it will believe the orangutang is real. [Watch]
Posted on October 3, 2014
Check the VFX breakdown to find out just what’s CG and what’s live in this spot from Smuggler’s Adam Berg and the crew at MPC for the release of Xbox Forza 2.”
“The MPC LA VFX team supervised the 3-day shoot in Italy with Adam and created the ‘invisible VFX’ such as recreating 3D scenes of the tilt-shift effect, compositing depth passes, crafting over 40 matte paintings and adding CG racetracks, cars, and explosions.” [Watch]
Posted on October 3, 2014
Shoreditch animation prodco Golden Wolf sweep you into the world of pro skater Omar Salazar in a 24-second blast of extreme 2D madness for streetwear retailers Doomsayers. Audio by The Confederate Dead. [Watch]
Posted on October 2, 2014
WIZZdesign directors Andy’s and Paris CG house Unit Image push their latest photo-real CG collaboration to a new level for this remake of a classic Bond-inspired spot from 1987. Except for the vehicle interior and the actors, everything after the :18 second mark is CG, including the transition shot from 4/3 to 16/9. Spectacular. [Watch]
Posted on October 1, 2014
Laurent Witz, who won the Best Animated Short Film Oscar earlier this year for “Mr Hublot,” crafts a thoughtful and uplifting 3D piece for LongLiveNY.org with the aim of raising New York state from the bottom of the organ donor ranks. [Watch]
Posted on September 30, 2014
There is no mistaking the pitch work of Brooklyn-based Brazilian director/AD/illustrator/artist and co-founder of ROOF, Vinicius Costa. Each carefully crafted piece combines infinite detail and pumped-up palettes to create enigmatic and whimsical 3D worlds that demand closer inspection.
[Watch]
