Art Directors Club, the planet’s longest continuously running creative awards program, refuses to act its age in this joyfully anarchic launch campaign for their 106th (!) edition via the motion crew at DixonBaxi in London. [Watch]
In their latest work for premium EV marque Polestar, Swedish CG studio Brickland intros the company’s Prime equipment package with a stripped down and slightly surreal Houdini-intensive treatment. [Watch]
In their latest in-house motion project, Madrid CG design lab Pleid St. extends seven species of fauna beyond their natural boundaries into a poetic and mesmerizing visualization of scent. [Watch]
ESPN’s new high-profile daily sports talk show Big Day with Peter Schrager launched with this fresh take on the textures and icons of New York City from the crew at hometown creative studio BIGSTAR. [Watch]
Designer/CD Edvard Scott at Here-Now in Stockholm just dropped us this treat for type fans, a very tactile and hands-on launch film for the Exemplar font designed by Göran Söderström at Letters from Sweden. [Watch]
LA-based premium athletic apparel retailer Alo Yoga introduces a line of handbags to their catalogue with two carefully crafted CG spots from the Tendril crew lead by co-directors Daena Lorne and Pablo Alfieri. [Watch]
