The design and motion crew at Giant Ant in Vancouver ride deep into the details for US bicycle component brand SRAM and their Eagle Powertrain for electric mountain bikes in this perfectly paced explainer. [Watch]
The CG mavens at someform Studio in Berlin and Panoply in London combine their design and technical talents on this launch film for a therapeutic boot designed by athletic performance recovery brand Hyperice in collaboration with Nike. [Watch]
London creative agency weareseventeen’s latest work for Viasat is an atmospheric suite of ID’s for the broadcaster’s slate of film channels designed to “celebrate the beauty of spontaneous framing and unexpected moments of focus.” [Watch]
Golden Wolf ECD Stefan Falconer (whose multi-media madness we track here) energizes the launch of the Coca-Cola Frozen slushy with a chaotic, rapid-fire take on the cranial phenomenon of sphenopalatine ganglioneuralgia, aka brain freeze. [Watch]
The design and motion crew at Geneva-based CG studio le truc ventures into the rarefied air of the ultra-exclusive sneaker market with this film for Swiss brand Jamaivu and their bespoke footwear sculptures for the very well-heeled. [Watch]
Computer hardware maker Tenstorrent, who’s goal is to democratize AI, opened its initial Developer Day conference with this motion sequence by Champ Panupong Techawongthawon and his team at Please Call Me Champ Studio in LA. [Watch]