ESPN “College Football Playoffs” by Tendril

The centerpiece of a large broadcast package for ESPN, this film by director Vitaly Grossmann and the Tendril team ramps up high-style CG to create a “graphical language that metaphorically captures the essence of the College Football Playoffs.”

Tendril: “We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain, and the glory of the teams, players, and fans.

“The thing we loved most was the collaboration with the team at ESPN. We were able to develop such a fluid back and forth with the client throughout the project that felt truly unique and refreshing.

“The collaborative nature of the creative ideation throughout was inspiring and left our team feeling energized and excited to create something beautiful and engaging.”

Watch the process reel:
 


 
ESPN "College Football Playoffs" by Tendril | STASH MAGAZINE

ESPN "College Football Playoffs" by Tendril | STASH MAGAZINE

ESPN "College Football Playoffs" by Tendril | STASH MAGAZINE

ESPN "College Football Playoffs" by Tendril | STASH MAGAZINE

ESPN "College Football Playoffs" by Tendril | STASH MAGAZINE

ESPN "College Football Playoffs" by Tendril | STASH MAGAZINE

Client: ESPN
Creative Director: Timothy O’Shaughnessy, Dale Harney
Producer: Lindsay Reiff
Creative Coordinator: Taylor Kissin

Production: Tendril
Creative Directors: Alex Torres, Patrick Coffey
Director: Vitaly Grossmann
Executive Producer: Mary Anne Ledesma
Producer: Brittany Sheahan
Designer: Jose Checa, Marius Becker, Superdesigners, Yeseong Kim, Leonardo Bortolussi, Ilya Tseuylin, Vitaly Grossmann
Animators: Marius Becker, Leonardo Bortolussi, Superdesigners
Type Designer/Animator: Gabriel Rocha, Superdesigners
Houdini Simulation: Rich Nosworthy, Philipp Pavlov, Superdesigners
Lighter/Renderer: Jeff Briant, Marius Becker, Yeseong Kim, Superdesigners, Leonardo Bortolussi, Vitaly Grossmann, Brad Husband
Compositor: Astrid Cardenas, Corey Larson
Toolkit Developers: Gabriel Rocha, Corey Larson, Zack Lovatt

Music & Sound Design: Konstantin Kazhev (CADEU)

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