Often noted for his intricate/maximalist VFX productions, like this music video for Pharrell Williams or this spot for Jean Paul Gaultier, Division director François Rousselet keeps his latest work for Apple on a more intimate scale.

Featuring a track by American rapper Doe Boy and produced thru agency TBWA\Media Arts Lab in Los Angeles, the spot touts the battery life of the iPhone 15 Plus from the POV of a neglected/nostalgic electrical outlet and will appear on broadcast, online video, TikTok, and YouTube Shorts.
 
 

 
Client: Apple

Agency: TBWA\Media Arts Lab

Production: Division
Director: François Rousselet

Music: Doe Boy “Way Too Long”
Co-writter/producer: Breyan Issac