BBH IKEA Cheras Nieto| STASH MAGAZINE

IKEA: Get Cheras to Cheras

IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio.

Client: Ikea Malaysia

Agency: BBH Asia Pacific
CDs: Tinus Strydom, Maurice Wee
ECD: Scott Mcclelland
Art Director: Marcus Yuen
Copywriter: KC Hong / Ross Fowler
Producer: Wendi Chong

Director: Nieto
Production Company: Stink Shanghai
Executive Producers: Desmond Loh / Louis Kwan
Producer: Charles Renard

Music: Fuse Adventures in Audio

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