Forever Welcomes Builders Club to Collective Launched by FutureDeluxe and Tendril
April 25, 2024
ManvsMachine Film4 Rebrand “Making Of”
Although best known for their striking 3D animated work, London’s ManvsMachine rebrand the film domain of UK broadcaster Channel 4 with an intriguing mix of live action, stop motion (the logo) and digital post production (provided by Analog).
MvsM say they developed “a contemporary take on a classic film strip / projector effect… to give the package a visual signature beyond the logo.
“The idents see the technique applied to cinematic live action compositions, presenting the Film4 logo in various locations. Each location/scene carefully crafted to elicit a variety of different moods.
“Idents begin ambiguously before seamlessly branching off into one of three possible endings, making minimal adjustments to shift the mood dramatically.”
Watch the finished IDs with all three of their alternate endings:
[Watch]
ManvsMachine: Nike “Mercurial Superfly”
ManvsMachine‘s fertile relationship with Nike continues with the design and execution of this intense, geometry-heavy 3D work – the centerpiece for the launch campaign of the Mercurial Superfly football boot. MvsM also handled the campaign’s print and in-store retail assets which you can see here with some behind the scenes insights. Superb audio by Resonate. [Watch]
Stash 104 Hits the Streets!
Stash 104 continues our 10-year obsession with archiving exceptional animation, VFX and design work. 104 adds another 90 minutes of motion inspiration and insight to the Stash permanent collection of over 4,000 films and behind the scenes features, with creative and production notes, toolkit and links for every project [Watch]
ManvsMachine: Nike Air Max 90
Few people on the planet do cool and clean 3D like Mike Alderson and his ManvsMachine crew. Case in point: this new Air Superiority campaign introducing the Nike Air Max 90 with audio by Echolab. “The 2014 collection sees Air + Lunar + Flyknit technologies combined for the first time, so we wanted to develop a [Watch]
