Permanent Collection

Paul Jordan & Friends Run the Run for Mental Health

Posted on Tuesday, October 13, 2026

Paul Jordan, a creative partner at adam&eveTBWA in London, spent a year wrangling 18 animators and 12 prodcos for this massive labor of love, a film for World Mental Health Day in collaboration with UK charity Sport In Mind.

Paul Jordan: This campaign is deeply personal. Running has given me so much over the years including space, clarity, and a way to feel more like myself. Creating this film felt like a way of giving something back. I see it as a love letter to running, and a way of repaying what I think of as a kind of ‘life debt’.

“This campaign is deeply personal. Running has given me so much over the years including space, clarity, and a way to feel more like myself.”

The project deploys a delightful spectrum of motion techniques from animators Kristian Andrews, Andy Baker Studio, Danny Boyle, Jack Brown, Ingi Erlingsson, Anthony Farquhar-Smith, Victor Haegelin, HouHou, Alex Jenkins, MegaComputeur, Clement Morin, Ewan Jones Morris, Honor Price, Santiago Carrasquilla, Alva Skog, Chris Ullens, Hannah Lau Walker, and Dan Woodger.

Sponsored by nutritional supplement brand Berocca, the film celebrates the mental health benefits of running and the launch of Sport In Mind’s 100K Your Way Challenge, “giving people across the UK a way to get moving and support the charity’s work”.

The lyrics, also written by Paul Jordan, are performed by UK rapper/producer Genesis Elijah.

Images

A stylized 3D character wearing a backwards cap and reflective sunglasses, set against a vibrant purple background for the Run for Mental Health. Frame from Stash Magazine article.

Two claymation figures participate in a Run for Mental Health along a path surrounded by stylized orange and yellow trees. Frame from Stash Magazine article.

Two halves of an inflatable pink brain separated by a small, smiling yellow sphere representing a Run for Mental Health against a pixelated blue and white sky. Frame from Stash Magazine article.

A purple-haired cartoon character runs through a landscape of stylized green trees and white clouds in Paul Jordon’s Any Run animation for Sport In Mind Berocca. Frame from Stash Magazine article.

A close-up of a clay figure with a blue and green felt landscape on its head, depicting a miniature scene inspired by the Paul Jordan Run for Mental Health. Frame from Stash Magazine article.

Credits

Client: Sport In Mind, Berocca

Director: Paul Jordan
Producer: Megan Sutton
Animation production: All Of Us Here, Blinkink, Coffee & TV, Nexus Studios, Not To Scale, Partizan Films, Passion Pictures, Strange Beast, Studio AKA, Sweetshop Films, This Is Jelly
Animator: Kristian Andrews, Andy Baker Studio, Danny Boyle, Jack Brown, Ingi Erlingsson, Anthony Farquhar-Smith, Victor Haegelin, HouHou, Alex Jenkins, MegaComputeur, Clement Morin, Ewan Jones Morris, Honor Price, Santiago Carrasquilla, Alva Skog, Chris Ullens, Hannah Lau Walker, Dan Woodger

Edit: Ten Three
Editor: Jules Bayer-Crier

Music/VO: Wake the Town
Supervisor: David Bass
Sound Design: Ben Gulvin
VO: Genesis Elijah
Lyrics: Paul Jordan, Christian Nardecchia, Genesis Elijah

Stephen Price

Stephen is the co-founder/CD of Stash Media Inc. and the executive editor of Stash Magazine and the Stash Permanent Collection.
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Category: Animation, Brand film, Branded Content, Character Animation, Featured · Tags: Alex Jenkins, ALL OF US HERE, Alva Skog, Andy Baker Studio, Anthony Farquhar-Smith, Berocca, BlinkInk, Chris Ullens, Clément Morin, Coffee & TV, Dan Woodger, Danny Boyle, Ewan Jones Morris, Hannah Lau-Walker, Honor Price, HouHou, Ingi Erlingsson, Jack Brown, Kristian Andrews, MegaComputeur, Nexus Studios, Not to Scale, Partizan Films, Passion Pictures, Paul Jordan, Santiago Carrasquilla, Sport In Mind, Strange Beast, Studio aka, Sweetshop Films, This Is Jelly, Victor Haegelin, Wake The Town