3rdfloor SandboxAQ Explainer
June 8, 2023
Santa Transmedia in São Paulo join the growing football media frenzy with this series of vivid IDs for MTV/Viacom Brazil, a crazed blend of roto, cel animation and motion graphics, “We chose to embrace reality and created, wrote and produced films about a World Cup that happens not only on TV or in stadiums, but also on the daily life of the ordinary Brazilian citizen.”