Stan Smith MYLO™ “Made With Nature” by FIELD
Combining drone photography, CG, and live-action from secret research labs, FIELD in London intro the Stan Smith MYLO™ – a concept shoe made from mushrooms and part of adidas’ commitment “to create a more sustainable world”.
FIELD: “The Stan Smith MYLO™ is a pinnacle of exploration into creating products that are truly ‘Made With Nature’ using mycelium, the complex latticework of underground mushroom fibers.
“[This film was] a collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.
“In a resource-constrained world, mycelium offers a glimpse into the future of material innovation and an end to plastic waste.
Understanding this innovation – how fast-growing mushrooms can transform into a durable material – was our starting point. The steps of spawning, growth, harvest, and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.
“To document areas of natural beauty with aerial drone photography, in the middle of European winter and with travel restrictions worldwide, we tapped into FIELD’s global network of trusted collaborators: working with Japan-based SOS in Belair allowed us to utilize talent on the ground with no unnecessary travel accumulated.”
Client: adidas Global Brand Design
ECD: Marcus Wendt
CD: Mike Hughes
Client director: Vera-Maria Glahn
Producer: Jamie Raap
AD: Davide Piscitelli, Clara Terne
Editor: Raquel Caro Nuñez
CGI: Dan Hoopert, Julian Braun, Misha Shyukin
Vidography/photogaphy: SOS in Belair
Music: Kling Klang Klong
VO: Luisa Wietzorek