IGA Holiday ad 2023 Tonic DNA2

Mr. Beaver Bakes Up a Sweet Christmas in Tonic DNA’s IGA Holiday Spot

Lead by directors Kun Chang and Fabien Fulchiron, Tonic DNA in Montreal re-teams with grocery retailer IGA and agency Sid Lee to conjure a grandfather’s magical story of Mr. Beaver and how he came to share his favorite holiday dessert. [Watch]

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